Optimization

A/Z Experiments.

Test 2–26 variants across app sections, push campaigns, and notifications. No app updates needed.

Active Tests

1

Completed

1

Avg. Uplift

+53%

Variants Tested

11

Hero Banner Layout Test

Running

App Section (SDUI) · 4 variants

Flash Sale Push Copy

Completed

Push Campaign · 3 variants

Product Page — Reviews Position

Paused

App Section (SDUI) · 2 variants

Order Confirmation Message

Draft

Transactional Notification · 2 variants

RunningApp Section (SDUI)

Hero Banner Layout Test

Started: Jun 1, 2026 · Traffic: 100% · 4 variants

82% Statistical Significance

Gathering more data… Need 95% to declare a winner.

Variant Performance

Control

3.4%

Conv.

$1200

Revenue

840

Sessions

Variant B

4.1%

Conv.

$1480

Revenue

863

Sessions

Variant C

LEADING

5.2%

Conv.

$1870

Revenue

852

Sessions

Variant D

3.8%

Conv.

$1310

Revenue

845

Sessions

Traffic Allocation

25%
25%
25%
25%
Control
Variant B
Variant C
Variant D