Insights
Analytics.
App Installs
1,248
+12% vs last period
Monthly Sessions
8,430
+21% vs last period
Conversion Rate
3.8%
+1.2% vs last period
Attributed Revenue
$24,180
+18% vs last period
Push Open Rate
24.3%
+4.1% vs last period
Avg Session (mins)
4.2
-0.3 vs last period
App Installs Over Time
Last 8 weeks
W1
W2
W3
W4
W5
W6
W7
W8
Revenue Attributed (App)
Last 8 weeks · $
W1
W2
W3
W4
W5
W6
W7
W8
Conversion Funnel
This month · Mobile App vs Mobile Web
App Sessions
App: 8,430Web: 24,100
Product Views
App: 6,200Web: 16,800
Add to Cart
App: 1,840Web: 4,200
Purchases
App: 320Web: 840
Push Campaign Performance
| Campaign | Sent | Opens | Conversions | Revenue | Open Rate |
|---|---|---|---|---|---|
| Flash Sale — 24hrs | 1,248 | 427 | 76 | $1,240 | 34.2% |
| Cart Abandonment | 890 | 372 | 44 | $2,890 | 41.8% |
| Summer Clearance | 1,100 | 248 | 31 | $845 | 22.5% |
| VIP Early Access | 340 | 189 | 52 | $3,200 | 55.6% |